AccelPay's VIP integration turns raw depletion data into interactive dashboards, smarter ad targeting, and a data-backed playbook for retail expansion — updated every morning, no manual work required.
Your wholesale depletion data lives in static distributor reports. Your ecommerce data lives in a different platform. And the question that actually drives growth — "where is real consumer demand, and how do we capture more of it?" — falls somewhere in between.
Sales teams spend hours piecing together spreadsheets. Marketing teams spend digital ad budgets on markets where they're guessing demand exists. And when a retail account goes dark or a new one comes online, nobody connects the dots fast enough to act on it.
Depletion reports, account lists, distributor spreadsheets — scattered across inboxes and FTP folders. Updated weekly if you're lucky.
Online orders, customer zip codes, conversion data — living in a completely separate platform with no retail context.
Every night, VIP delivers your latest depletion and sales data to AccelPay via automated SFTP extracts. No manual exports, no file transfers, no waiting.
By morning, your data is cleaned, organized, and presented in interactive dashboards with filters by state, market, time period, and more — right alongside your ecommerce performance data.
Sales reps wake up to a living picture of where product is moving and where the biggest opportunities are. Marketing teams see exactly where to deploy digital dollars. Both channels start working together.
Seven dashboard modules, each designed to answer a different strategic question — so your team spends less time analyzing and more time selling.
Total cases depleted. Active states. Selling accounts. Large-order volume. The top of your dashboard gives you a high-level snapshot of wholesale performance without clicking a single filter.
Need to go deeper? Slice data by state, market, or time period. Toggle between case and bottle counts. See that your top three states account for nearly half of all volume — and decide where to double down.
Every retail account falls into one of four buckets: Active, New, Returning, or Lapsed. This segmentation turns a list of thousands of accounts into a focused action plan.
143 new accounts came online this quarter? That's your welcome outreach list. 1,139 accounts have gone quiet? That's your re-engagement pipeline.
An interactive map plots every account carrying your product, with cluster and heatmap views that show exactly where volume is concentrated. Zoom into any metro area to see which retailers and bars are carrying your brand — and which neighboring accounts are not.
Your next 50 accounts aren't random. They're the ones right next to your best performers.
Not all accounts are equal. The dashboard breaks depletions down by premise type — off-premise, on-premise, and soon DTC fulfiller — and by chain status.
When you can see that off-premise accounts drive 88% of your volume, or that chains represent 60% of cases across 207 accounts, you stop guessing at channel strategy.
Month-over-month and quarter-over-quarter comparisons use equivalent time periods — so you get an honest read on momentum, not a misleading comparison.
YTD trend charts track total volume by month, while state-level mix charts reveal how your market share is shifting across your top states over time.
Track repeat buyer rates, purchase frequency, average days between orders, and fast movers. A 23.4% reorder rate with 17.6 days between orders tells your sales team something a raw depletion report never could.
Detailed tables rank every state by depletion volume and show off-premise and on-premise penetration rates. If North Dakota has 10.3% off-premise penetration but Texas sits at 2.8%, that gap is a growth plan waiting to happen.
Every data set is available as a downloadable CSV your reps can take into the field.
Schedule a demo and we'll walk through the dashboard with your brand's actual depletion data.
Schedule a Demo →VIP depletion data tells your marketing team exactly where consumer demand has been validated — and where the ecommerce channel should step in.
High retail depletion velocity is one of the strongest signals that consumer awareness already exists. Use VIP's state and metro-level depletion data to geo-target campaigns where sell-through is strongest.
You double down where demand is proven, not where it might exist.
The moment VIP data flags a cluster of lapsed accounts, spin up geo-targeted campaigns: "Can't find us near you? Ship direct to your door."
Turn a wholesale distribution gap into an ecommerce revenue stream.
VIP depletion data shows exactly which neighborhoods have strong on-premise sell-through. Geo-targeted social ads aimed at on-premise hotspots tap into an audience that's already been converted.
This turns VIP on-premise data into a retargeting strategy without needing a pixel.
When a new account activates, target existing ecommerce customers in that zip code: "Great news — we're now on the shelf at [Store Name] near you."
The new account gets a velocity boost. The brand gets a stronger account relationship.
Build dedicated state-specific landing pages, run targeted shipping promotions, and capture demand now — before wholesale distribution is in place.
When you approach distributors, the pitch is backed by data: "We already have X customers buying online in your market."
VIP's trend data reveals when products surge and soften. Use retail seasonality to drive ecommerce in adjacent markets where you don't yet have distribution.
If you're heavily indexed toward chain retail, lean into exclusive, direct-from-the-brand positioning. If mostly sold through independents, emphasize accessibility and convenience.
The wholesale channel mix shapes the ecommerce value proposition so both channels complement rather than compete.
See how AccelPay brands are using VIP depletion data to make every campaign more targeted.
Schedule a Demo →Together, both datasets create a demand map that reveals exactly where consumer interest exists and where retail distribution hasn't caught up yet.
When ecommerce orders cluster in a zip code with low retail penetration, that's proven demand without retail supply.
Walk into a buyer meeting and say: "We already have X consumers buying online in your area — they can't find it on shelves near them."
Consider Texas: 95.8 9L cases in volume, but only 2.8% off-premise penetration. Over 14,000 outlets don't yet carry the brand.
If ecommerce data shows strong order volume to Dallas, Houston, or Austin, the sales team knows exactly which cities to target first.
The VIP dashboard's velocity and reorder metrics give concrete numbers. Layer in ecommerce data and the pitch gets stronger.
Proven wholesale velocity plus demonstrated consumer demand online creates a data-backed case that significantly lowers a buyer's perceived risk.
Cross-reference lapsed account locations against ecommerce order data. If a lapsed account sits in a zip code where orders are growing, the pitch writes itself:
"Consumer demand in your area has grown since you last stocked us. Here's the data — let's get product back on your shelf."
On-premise represents just 11% of volume — a clear growth frontier. Ecommerce data identifies which neighborhoods are buying the brand online.
Target bars and restaurants in those neighborhoods with confidence that an audience already knows and loves the product.
If a brand sees online orders shipping to a state with zero wholesale presence, that state jumps to the top of the expansion list.
Approach distributors with: "Customers are already buying online. Placing product in local retailers will capture that demand more efficiently."
Every decision is backed by real consumer behavior — not guesswork — and the brand grows faster in both channels because they're finally working together.
Fresh depletion data every morning — no manual work
Active, new, returning, and lapsed — sorted and ready
Interactive maps that reveal white-space opportunities
On-premise vs. off-premise, chain vs. independent
MoM, QoQ, and YTD comparisons with honest time periods
See your share of available outlets, state by state
Both datasets in one platform, working together
Download CSVs and take the data into every sales meeting
Schedule a demo to see how your wholesale and ecommerce data look when they're finally in the same room.