AccelPay's VIP integration turns raw depletion data into interactive dashboards, smarter ad targeting, and a data-backed playbook for retail expansion â updated every morning, no manual work required.
Your wholesale depletion data lives in static distributor reports. Your ecommerce data lives in a different platform. And the question that actually drives growth â "where is real consumer demand, and how do we capture more of it?" â falls somewhere in between.
Sales teams spend hours piecing together spreadsheets. Marketing teams spend digital ad budgets on markets where they're guessing demand exists. And when a retail account goes dark or a new one comes online, nobody connects the dots fast enough to act on it.
Depletion reports, account lists, distributor spreadsheets â scattered across inboxes and FTP folders. Updated weekly if you're lucky.
Online orders, customer zip codes, conversion data â living in a completely separate platform with no retail context.
Every night, VIP delivers your latest depletion and sales data to AccelPay via automated SFTP extracts. No manual exports, no file transfers, no waiting.
By morning, your data is cleaned, organized, and presented in interactive dashboards with filters by state, market, time period, and more â right alongside your ecommerce performance data.
Sales reps wake up to a living picture of where product is moving and where the biggest opportunities are. Marketing teams see exactly where to deploy digital dollars. Both channels start working together.
Seven dashboard modules, each designed to answer a different strategic question â so your team spends less time analyzing and more time selling.
Total cases depleted. Active states. Selling accounts. Large-order volume. The top of your dashboard gives you a high-level snapshot of wholesale performance without clicking a single filter.
Need to go deeper? Slice data by state, market, or time period. Toggle between case and bottle counts. See that your top three states account for nearly half of all volume â and decide where to double down.
Every retail account falls into one of four buckets: Active, New, Returning, or Lapsed. This segmentation turns a list of thousands of accounts into a focused action plan.
143 new accounts came online this quarter? That's your welcome outreach list. 1,139 accounts have gone quiet? That's your re-engagement pipeline.
An interactive map plots every account carrying your product, with cluster and heatmap views that show exactly where volume is concentrated. Zoom into any metro area to see which retailers and bars are carrying your brand â and which neighboring accounts are not.
Your next 50 accounts aren't random. They're the ones right next to your best performers.
Not all accounts are equal. The dashboard breaks depletions down by premise type â off-premise, on-premise, and soon DTC fulfiller â and by chain status.
When you can see that off-premise accounts drive 88% of your volume, or that chains represent 60% of cases across 207 accounts, you stop guessing at channel strategy.
Month-over-month and quarter-over-quarter comparisons use equivalent time periods â so you get an honest read on momentum, not a misleading comparison.
YTD trend charts track total volume by month, while state-level mix charts reveal how your market share is shifting across your top states over time.
Track repeat buyer rates, purchase frequency, average days between orders, and fast movers. A 23.4% reorder rate with 17.6 days between orders tells your sales team something a raw depletion report never could.
Detailed tables rank every state by depletion volume and show off-premise and on-premise penetration rates. If North Dakota has 10.3% off-premise penetration but Texas sits at 2.8%, that gap is a growth plan waiting to happen.
Every data set is available as a downloadable CSV your reps can take into the field.
Schedule a demo and we'll walk through the dashboard with your brand's actual depletion data.
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